WWF CN Tower Climb Event

World Wildlife Fund Canada

Client
WWF Canada

Project
CN Tower Climb Event

Description
With one of the stronger fundraising events in the market, WWF approached hjc to overhaul the current design. Their asks were clear. Create a site that has a heavy emphasis on the fundraising aspects for a two day event, create an appealing site that is on brand and incorporates many of the brand colours and finally focus heavily on UX to overcome the previous year’s issues of usability frustration.