Client
University of Toronto
Project
Landmark Project Microsite
Description
The University of Toronto approached me to help design a site that would educate potential donors to the exciting new changes proposed to many of the campus’ most iconic areas. The main focus on the site was to support a fundraising campaign, but the main features would do much more than that. We worked closely together to determine not only the content, but to really focus on the feel and emotion the user would ultimately feel while learning about the campaign.
We focused on shared stories and the storied history of the University, but the main star of the show was showcasing the artist renderings for the proposed changes.
My Role
UI/UX, Strategy (In Collaboration with the Marketing and Creative Directors)
